McClure & Trowbridge Publishing Ltd
P.O. Box 70403 Nashville TN 37207 USA

[edited and compiled 22 October 2007 McClure & Trowbridge Publishing Ltd]


Snoop Dogg is not just a wonder of rap and moviemaking - he's also a loquacious and lively storyteller. This became evident as I sat down with him recently to discuss the release of his new movie, Soul Plane. He surprised me with his warmth and openness as he pontificated about the new direction his life is taking - that is, to be a positive role model to his children and to young people in general. He said that today, he sees himself as an educator, mentor and caring father. All this is part of an effort to vanquish his past of drugs and gangs.

"I have come through some rough times," he said, alluding to his days as a drug dealer and gang member on trial for murder. But now that he's in the limelight, he said it's his job to make sure that his children, and all kids in general, see him as a positive role model. "My kids know EVERYTHING about me and my past. After my eldest son was born, he accompanied me to the studio and saw me smoking pot. Then, my son became the one who acted as my conscience. He'd tell me not to smoke. It really hit me hard in my heart to see that my influence could be detrimental to my kids, my own flesh and blood." So, he turned to positive endeavors. "I figured, if I am doing movies, then I am going to strive to do something positive." Does this mean he won't be doing his music? "I'll always do my music, but I love doing movies. It's like having two girlfriends. I can't pick one over the other."

> So if believing in yourself is a muscle, how do you exercise it?

Snoop: Surrounding yourself with good people and just finding out what you know how to do and doing it well. You know what I'm saying? Whatever it is. If it's flipping hamburgers at McDonald's, be the best hamburger flipper in the world. Whatever it is you do you have to master your craft. Everybody's not gonna be a rapper. Everybody's not gonna have a, a gift with words and know to converse and how to lay business with a microphone. So you have to find out what you know how to do. I mean, there's some things that I can't do. I don't know how to golf. I can't play baseball. You know what I'm saying? It's a lot of things that I can't do, but the things that I can do I try to be good at them and I try to master them and study up on how I can better myself in these situations that I'm trying to be good in.

> What are you writing about now?

Snoop: Um, love, happiness, um, the same scenarios all over again, repeating itself, breaking the chains, trying to be more educational with myself and not really trying to give you a message. But just trying to be more education and sometimes you can say things in a way to where you can really give a good message.

> With the music business, rap, hip-hop in particular, where do you see the picture from your personal point of view?

Snoop: Well, hip-hop is what makes the world go around. You could take anything off the face of the world and the world will continue to move. If you take hip-hop off the face of the earth the world will stop. I honestly know it and believe it. Every movie that comes out has to have some type or form of hip-hop in it. If it ain't slang it's the music, it's this. Rock and roll got hip-hop in it. Why is hip-hop the only music that's constantly being stolen and used and bought out and always being criticized? You feel what I'm saying? But at the same time we’re getting a lot of opportunities because hip-hop stars are becoming movie stars. We're becoming clothing line owners. We're becoming moguls. We're becoming big guys in the game to where we're not just hip, hop, don't stop, holding a microphone, you know, rapping.

We’re actually controlling businesses, buying entities, becoming entrepreneurs. So the game is definitely big and beautiful but I feel like the rap world needs a president and a vice president and some structure, because there's no structure. We just do it and we do it good and if we fall off we fall off. There’s nothing designed to help us. We don't have no pensions. We don't have no education. We don't have nothing there for us to help us. So we need to really get some structure amongst ourselves.

> Speaking of media, I'm just curious what you feel is the biggest misperception about you out there right now?

Snoop: I don't know. I don't know. I don't really trip. 'Cause to me, all publicity is good publicity. Even when bad publicity comes. I tell my peoples, it don't bother me because I know how to handle anything out there. I, I come from nothing. So, to me, I don't have no gripes with the media, as far as with me, individually. But, in general, you know it’s a lot of things that they do wrong. But, we'll deal with them accordingly.

"...Everybody's not gonna have a, a gift with words and know to converse and how to lay business with a microphone..."

> How self-conscious are you about your performance? I mean, when this DVD comes out, people can freeze frame, they can slow-mo, they can watch it over and over again. Are you at all concerned about that?

Snoop: No, I don't worry about what I do, I did it, it's done, you know what I'm saying? I've got to do it. Ain't nothing to it, but to do it.

If you were to make a movie based on your life, what would it be called?

Snoop: Hmm, mm, mm. Doggumentry!

Dubcnn: So you're saying it's wrong that Daz or Warren G would claim that they didn't get the credit they deserved on The Chronic or Doggystyle?

I'ma say it like this: they didn't deserve the credit back then because they didn't do the work. They made beats, Dre produced that record. Point blank, and I'd say it in they face. They made beats, cuzz produced the record. If you a real nigga in the rap game, you'll understand what I'm saying. I can make a beat, but I can't produce! I can make a beat, but can I tell a nigga what to rap about, can I tell him when to come with the hook? Can you break the beat down? That's what producing is.

Dubcnn: Right, but if I brought in the beat, I would still want my name somewhere.

But, if you brought in the beat, that's all you did, was brought in the beat. You didn't produce this record. This song says "Produced by" not "brought in the beat by". Keep it real! So that's what niggas got wrong, and they started pointing fingers and try to bad mouth him, when in actuality Dre doesn't need ya'll, ya'll needed him! Because this shit ya'll learned from him, that made ya'll better producers. He didn't learn shit from ya'll! See that's what niggas don't understand! Before The Chronic, how many hit records did Dre have before that? Everything he made was a hit record right?

Dubcnn: Right.

How many hits did Warren G make, how many hits did Daz make? None. None. Okay now, look at the tracks that they produced on The Chronic. Did they have any records like that by theyselves? No. You answer the question for me!

Dubcnn: Maybe on Dogg Food?

Come on man! Dogg Food was produced by Soopafly, Daz and Dr. Dre!

Dubcnn: Alright man, I appreciate you sitting down and talking to us.

All the time man, I'm the Don of the West Coast man, Ice Cube is my Godfather, Dr. Dre is my Godfather, and Ice T is the originator of this gangsta shit. But at the same time, I'm the new boss. I'm the new Al Capone. I'm the new John Gotti, I'm the Teflondon, it's my world. And I run it the way I run it. I don't run it like they did, but I still respect them and what ever they did, they put that shit inside of me to where I am who I am today.

[c. McTrow Ltd. 22 Oct 07]

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